Berkley Gulp! Alive! Fish Fry Fishing Soft Bait, Chartreuse, 1in : Artificial Fishing Bait : Sports & Outdoors

Berkley Black Gulp Alive Leech Fishing Lure - 1203206

Berkley Chartreuse Shad Gulp Alive Minnow - 1160750

Berkley Gulp! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp!.

Berkley Gulp! Minnow 3 Inch / Black Shad

Gulp! Alive! Minnow

Berkley Gulp Alive Fish Fry

Mullet Bait DICK's Sporting Goods

Soft Baits & Plastics

Berkley Gulp! Alive! Fish Fry Fishing Bait, 1-Inch

Catch Just About Any Fish With Shad Lures on Jigheads (video)