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Berkley Frittside Fishing Lure, Candy Apple Red Craw, 3/7 oz

Berkley Deep Hit Stick

Whether you are a weekend warrior or a seasoned pro, the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action.

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The irresistible profile of a worm expertly collides with the proven wide action of the Pit Boss style legs for maximum water disturbance with a

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Berkley Frittside Fishing Lure, Black Chartreuse, 5 Biggun' (3/7

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Pro-designed by Bassmaster Classic Champion Skeet Reese Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for

Berkley PowerBait Speed Boss Fishing Soft Bait

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Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Black Gold