Down South Lures

Down South's Southern Shad is a go-to for Gulf Coast fisherman targeting redfish, flounder, trout and snook. Made of durable plastic, these lures are

Down South Lures Southern Shad

Down South Lures – Line Cutterz

Down South and Coastal Marsh believe in producing the finest quality soft plastics that are dedicated to the “skinny water enthusiast” of saltwater

Down South Lures - Super Model

Down South Lures 4-1/2 Salt Water Paddle Tail Swimbaits 8-Pack

Down South Lures Fishing Show Specials

Down South Lures - Super Model – Coastal Marsh

Waterloo Rods

Down South Lures Original - Pure Watermelon Red

Southern Shad Victorious Secret

Down South Lures Burner Shad

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures - Burner Shad Big Papa Pearl Chartreuse

Down South Lures - Southern Shad – Coastal Marsh

8 per pack

Southern Shad Watermelon Pure

Down South Lures Southern Shad 8-Pack